Fossil Fuel And Alternative Sources Of Energy - 1218 Words

Energy Policy Jameisha Lyttle Gwynedd Mercy University Abstract The United States government, as well as many others around the world, have relied on fossil fuel as an energy source for a long period of time. The extraction, production, and development of these sources have contributed to the many issues with the environment. In addition to this, fossil fuel will not exist forever because there is a limited amount on earth and it cannot be restored. For this reason, the United states should consider substituting fossil fuel with alternative sources of energy. Switching to alternative source may save the Earth and may pose as a more sustainable source of energy. Although fossil fuels have been relied on for†¦show more content†¦Alternative energy sources can be a sufficient replacement for fossil fuel because some forms of alternative energy are recyclable and may be safer for the environment. For example, wind energy does not cause any types of pollutants that can damage the health of people all over the world. Wind Energy may be created by machines called wind turbines, that look like plane propellers on a long and steep pole. The blowing winds are able to turn its propellers to provide energy for an electric generator that distributes electric currents. These wind turbines have the strength to provide energy for any small or large business all over the world (National Geographic, n.d.). Another form of alternative energy that may provide a safer environment than fossil fuels has is solar energy. When solar energy panels are hit by a ray of sun, the material produces an electrical charge that can be transferred through a circuit to anything that is powered by electricity (United States Environmental Protection Agency, 2012). These two alternative forms of energy can produce large quantities of power by using the Earth’s natural resources. This may lead to less pollution as well as protection of the Earth’s landscape in the future. In the United States, many citizens have agreed that alternative energy sources may serve as a safer form of power. For example, a team of students from Harvard

The First Test I Was The Race - 930 Words

The first test I took was the Race IAT. I had to classify words or pictures of people in groups. The website made it clear that going fast was important. This IAT showed pictures showed faces and the categories were European American and African American. The next round was words, and the categories were Good and Bad. The round after that combined the pictures and words. On the left there was European American and the word Bad on the right was African American and Bad. That was all the test was, classifying the words and pictures. Since it was my first time taking this test I thought there was going to be something related to stereotypes and questions asking my opinion. I was surprised when I finished. The categories switched sides and Bad was then paired with European American and Good with African American. My result was that I had a moderate automatic preference for African American compared to European Americans. I was surprised about this response. Growing up I went to all white schools, did not have numerous relationships with African Americans. Since college that has changed but I believed subconsciously I would have a preference to European Americans. I do not understand how sorting the pictures and words into categories would determine a preference. But now that I am aware hopefully I can catch myself in situations of preferring Africans Americans. The next test I took was the skin tone IAT. It asked me questions about myself, like my ethnicity, race, religiousShow MoreRelatedRace Is A Biological Reality Or A Social Construct?1566 Words   |  7 PagesI used to think that race was a social construct more of a biological reality until I read all these articles. They changed my perspective and I have come to realize different things. My opinion is now divided into two; I am in that middle point where I can see both ways of the argument as valid and reasonable and agree with both. First, I will explain why I think it is a biological reality, then, I will explain why it can also be a social construct, and lastly how have these debates shaped the viewsRead MoreRace And Ethnicity : An Eye Opening Educational Experience1143 Words   |  5 PagesRace and ethnicity have always been two words with great importance to people, but these terms and the topics they represent have been talked about by mass media much more frequently as of la te due to the election. Personally, I am a white female who grew up in a predominately white area and went to elementary and middle school where there was not one person of color in my graduating class of about 80. In high school, I was exposed to more diversity but significantly and the percentage of whitesRead MoreRacism and Sexism for Non-Whites Essay example1233 Words   |  5 PagesEveryone gets a level of respect when they meet another person. 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Following that, was AmericanRead MorePre Test Assessment ( Appendix B ) Essay1619 Words   |  7 PagesThe students took a formative, pre-test assessment (Appendix B) on Monday morning prior to our first lesson on force. Overall, the majority of the class performed poorly on both sides of the pre-test. The directions for both sections were exactly the same, which were to circle the correct answer, with the exception of 2 fill in the blanks. Student were read aloud the question and the answer choices to determine true prior knowledge. Example questions from the on the force side included two fill inRea d MorePros And Cons Of The SAT949 Words   |  4 Pageshold their communities to their own individual standards and compare with scores from other districts across the country. For example, a student from the ghetto in Chicago and one from a suburb may have very different test results. Honestly, there would still be a difference in test results in the comparison between an African American child and a Caucasian child from the same community. The College Board uses a score of 480 for Reading and Writing and 530 for Math. With this information, in ChicagoRead MoreRacism: The Implicit Associations Test Essay1032 Words   |  5 Pagesdefinition given by Merriam Webster’s dictionary is, â€Å"a belief that race is the primary determinant of human traits and capacities and that racial difference produce an inherent superiority of a particular race†. From the definition alone we can see that racism and prejudice are horrible and incorrect errors in a person’s thinkin g that no one would, or should, be proud to admit to having such feelings. Is it true though, that race or prejudicial feelings do not come into consideration at all to suchRead MoreI Worked At Cornatzer Elementary School1520 Words   |  7 Pages For the Fall of 2016, I worked at Cornatzer Elementary School in Davie County. Cornatzer Elementary School was a Title I school where 60% of the students were considered economically disadvantaged and qualified for free/reduced lunch. I worked in a 1st grade classroom that was composed of 25 students; out of those 25, 15 were male and 10 were female. The majority of the class was Caucasian; however, there were 4 Hispanic children, and 1 of two or more races. During a typical week, we had 5 childrenRead MoreQuestions On Attitudes And Attitudes869 Words   |  4 PagesFor this assignment, I was assigned to take some assessments regarding some prejudices I might have. In my opinion, I do not think if it matters whether we are black, white, catholic, or gay or straight. 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DNA sequencing Free Essays

Describe the limitations of traditional methods of Identifying bacteria. Traditional methods include judging by phenotypes characteristics. This could be a problem if two bacteria looked similar because they could easily be confused. We will write a custom essay sample on DNA sequencing or any similar topic only for you Order Now Summarize the goal of each of the six parts of the lab. Sample Prep First we need to extract the DNA from the bacterial wall PC Amplification Create millions of copies of the initial DNA PC purification Filter out DNA from primers and enzymes Sequencing Prep Run more PC to make copies of DNA at various lengths DNA Sequencing Sequence machine runs gel electrophoresis to Identify nucleotides and determine sequence. Sequence Analysis Computer determines full DNA sequence which can be run and compared. Explain how fluorescent markers help determine a nucleotide sequence. Each nucleotide is assigned a certain color. Conclusion 1 How can scientists identify specific bacteria when they are amplifying and studying the same region of DNA In each species? They can identify it because there are unique sequences for each species. If you take a sample and find the DNA of it you can then compare it to the Dona’s of known bacteria to discover what bacteria the sample is from How to cite DNA sequencing, Papers

William Shakespeares Play, The Tragedy Of Julius Caesar, Is Essays

William Shakespeare's play, The Tragedy of Julius Caesar, is mainly based on the assassination of Julius Caesar. The character who was in charge of the assassination was, ironically, Marcus Brutus, a servant and close friend to Julius Caesar. But what would cause a person to kill a close friend? After examining Brutus' relationship to Caesar, his involvement in the conspiracy, and his importance to the plot, the truth can be revealed. Marcus Brutus, a servant and close friend to Caesar, has a strong relationship with Caesar but a stronger relationship with Rome and its people. Brutus is very close to Caesar. In Roman times, the only way for someone to get close to a person of high rank is if he/she is close to him/her. In many points of the play, Brutus was talking and next to Caesar. Brutus also loves Caesar but fears his power. In the early acts of the play, Brutus says to Cassius, What means this shouting? I do fear the people do choose Caesar for their king...yet I love him well. as he is speaking to Cassius. Brutus loves Caesar, but would not allow him to climber-upward...He then unto the ladder turns his back.... As the quote says, Brutus would not allow Caesar to rise to power and then turn his back onto the people of Rome. After the assassination of Julius Caesar, Brutus talks to Antony about Caesar's death. Our hearts you see not; they are pitiful; and pity to the general wrong of Rome.... Brutus says that Antony cannot see their (members of the conspiracy) hearts, which are full of pity. Again, this shows how Brutus loved Caesar but cared for the life of Rome and its people more. This is the only reason Brutus would conspire against Caesar. For Brutus says to himself, I know no personal cause to spurn at him...How that might change his nature... Caesar's relationship with Brutus is also strong. Just allowing Brutus to speak to Caesar shows his respect for Brutus. Caesar feels that Brutus is noble to him and does the right thing regardless of personal danger. On the Ides of March, as Caesar was assassinated, Caesar's last line is: Et tu, Brute?--Then fall, Caesar.. This shows that Caesar would not die without Brutus' stab. Caesar realizes that there must be a noble reason for this assassination if Brutus was in it. This again shows how much Caesar respects Brutus. Brutus and Caesar both respect each other, but in different ways. Marcus Brutus had a very important role in the conspiracy against Caesar. He was the back-bone of the plan. According to Cassius, Brutus' main purpose in the conspiracy is for an insurance policy. The people will think, since Brutus is noble to Caesar, that there is a good reason for Caesar's assassination. Brutus will also be the leader of the conspiracy for another insurance policy for the assassination. Cassius is the one who declares this, Brutus shall lead the way, and we will grace his heels with the most boldest and best hearts of Rome. . Again, if Brutus leads the way, the people will think that the death of Julius Caesar wasn't such a bad thing. Brutus also declares to himself that his role in the conspiracy is to save Rome. He says to the people that, If then that friend demand why Brutus rose against Caesar, this is my answer: not that I loved Caesar less, but that I loved Rome more.. If Brutus was not in the plot of The Tragedy of Julius Caesar, the conspiracy would probably not have worked. Since Brutus ...loved Rome more., he decided to be a part of the conspiracy. If he hadn't loved Rome more than Caesar, he would not have joined in the assassination of Julius Caesar. Cassius and the rest of the conspirators would probably not have continued on without Brutus because they would have no insurance afterwards. The people would think that there was no reason for Caesar's death and most likely beheaded all the conspirators. Also, if Brutus was not in the play, the whole end of the play would not ever occur. Brutus would not be there to have an army or kill himself, and Cassius will already be beheaded. If Brutus was not in the play, the title would have absolutely no meaning. Marcus Brutus was a good friend to Julius Caesar, but not good enough. He had moral values dealing with Rome and its people. Brutus' values then made him join a conspiracy against Caesar put together by Cassius. Brutus joined this mainly because he didn't

Writing a College Term Paper

Writing a College Term Paper Writing a College Term Paper Writing a College Term PaperAre you assigned to write a term paper? Do you want to thrill your professor with a brilliant work and get an A+? Then some special secrets of writing a college term paper will be just in time for you. If you want to learn how to write a good college essay or looking for college essay online writing service, do not hesitate to place an order at our site! We provide qualitative college essay help !When writing the college term paper, you have to give the reader something that he/she cannot obtain from the sources directly. Below, you can find the actions obligatory for you to take when writing your college term paper:Research. Search for hard-to-find material and make a clear presentation of it.Synthesize. Go deep into things to show patterns and their relations.Organize. Arrange the conclusions drawn while reading in logical consecution.Clarify. Make your argumentation clearer to the reader. Explain unfamiliar terms and conceptions.Explore the topi c in its broader context. Show the reader how your topic relates to some other fields or historic precedents. Explain the preponderance of your point of view over the other ones.5 Easy Steps to Writing a College Term PaperDecide on the topic. Remember, a topic should be interesting to you but not your supervisor. Also keep in mind that a too broad or too narrow topic will make writing your college term paper much harder. Before you start writing the college term paper, make sure you have sufficient sources to cover it fully and consult your professor on the appropriateness of the topic chosen.Find enough sources. Make sure they are up-to-date and relevant to your term paper topic. Be careful with the web sources. Do not trust to the first site you see on the Internet. Check whether the information provided there is credit. Make notes. While reading the material gathered, it is important to take notes on what you are reading about. Also, notes on the bibliographic inform ation will facilitate the process of writing your college term paper much. Organize your ideas. Think what information is worth mentioning and which one is better to omit. Arrange your thoughts and ideas in a logical consecution. A detailed outline will help you much cope with writing the college term paper. Incorporate your ideas into a coherent text. Follow the structure required and your outline. While writing your college term paper, keep in mind your research purpose. This will help you stay focused on the topic and not deviate from it.The last stage of writing a college term paper is editing. Remember, the more mistakes will you find, the more chances you have to get an A+. In addition, you may order custom term paper writing at our site and get help with term paper topics , term paper formatting, and term paper editing!

How To Be A Successful Blogger In 12 Steps From Popular Bloggers

How To Be A Successful Blogger In 12 Steps From Popular Bloggers What do they know that you don’t? Those top bloggers, with their armies of fans, making waves  across the Internet. What do they have that you don’t? Well, in this research article, you’re about to learn the top 12 secrets of eight of the world’s top bloggers so you can learn how to be a successful blogger, just like them How To Be A Successful Blogger In 12 Steps From Popular Bloggers What Makes Them A Top Blogger? This list isn’t an official Top 8 like you hear on the radio. Nobody, not even Google or Alexa, has  enough traffic information to create a real ranking. The bloggers on this list are the top bloggers in their niche, or incredibly up-and-coming bloggers, based on  detailed research (and lots of coffee drinking). But what they did have to do was meet a certain criteria that looks like this: These folks are frequently featured on top ten and/or top blogger lists for their niche. They didn’t buy an established blog; they grew it from nothing. They have a mailing list or social media following of 10,000 or more people. They're actively producing content. A Look Behind The Research We care about content here at . And how you can create better content:  This research aims to reflect that. I’ve used BuzzSumo’s content analysis tool, as well as my own research, to focus on the content these bloggers have  produced and how it’s made them a success. This covers, but isn’t limited to: Content length Their content (and if their readers are content with it) Visuals Social media All with the goal of showing you what they do and how you can do it, too. Each section breaks down a blog, their content, and what they’ve done to become successful- and how to be a successful blogger all by yourself. If you’re ready, let’s get into it, shall we? How To Be A Successful Blogger With 12 Lessons From The ProsJon Morrow: Publish  Consistent Content To Build An Audience Of Loyal Fans Jon's blog,  Boost Blog Traffic, is a powerhouse in the blogging niche. It covers all the tools and skills a blogger needs to become a success in the least amount of time possible. And, Jon is reportedly making $100,000 per month from this blog alone, which is testament to his abilities as a blogger. Let’s look at how he’s done it... #1. Consistency Is Key Jon has a strict posting schedule of only one post per week, maximum. And, more often than not, that post is released on a Thursday. While that isn’t concrete- the blog occasionally posts on other days- that’s when he achieves the most success. Which shows his audience knows when to expect content, and is flocking there as soon as it’s released. That consistency doesn’t just apply to when he posts his content. It’s also in how he writes his content. For example, the introductions to all of the blog's posts (even the guest ones) follow the exact same style. Take a look at this from one of their first ever posts back in 2012: And this one from December 2015: The process may have been refined, but it’s still the same. That’s over three years of consistency just in their introductions. Heck, even the same opening sentences show up from time to time! What That Means For You... Be consistent with your content. And, not just when you post it, but the style you write it in, too. Give your audience something to expect, and a style that feels like ‘home’ when they read it. The more familiar and consistent it is, the more likely they are to return. Recommended Reading: How To Publish More Consistent Content That Will Help You Grow A Successful Blog Chiara Ferragni: Blog Frequently And Focus Your Energy On One Social Network Chiara Ferragni, or The Blonde Salad, is a prolific fashion blogger. And, thankfully, you don’t need to know your Jimmy Choo’s from your Louboutins to understand how she became one. Admittedly, she was employed as a Guess model which gave her some platform to build from. But that doesn’t make what she’s done with this blog any less impressive. Because to consistently get over 2,000 shares per blog post means that your content has to be good. From my research, this comes down to two easy-to-replicate steps: #2. Maintain A Predictable Frequency Between Monday and Friday, she posts content of different lengths at least once a day. As Matt Cutts from Google notes says, publishing content frequently can help you build an audience who checks in often to catch the latest information from your blog. #3. Build One Clear Distribution Channel While it’s definitely beneficial to get yourself out there on every form of media, it can be  more effective to focus on fewer, or as is the case here, just one channel: Facebook. By focusing on building her Facebook presence, Chiara's  able to predict and manipulate a large source of her traffic. Plus it’s much easier to build a following on one channel than on multiple. Which is why her blog's Facebook page has over 1,192,000 likes and counting. Post valuable #content frequently to build a loyal audience. #bloggingWhat That Means For You... If it suits the style of your blog, post content more frequently to drive more traffic back to your site. It doesn’t have to be long; it just has to be valuable and informative. Narrow down your social media focus instead of trying to cover all of them. Build up an authority standing on Facebook or Twitter and then expand. Recommended Reading: How To Promote Your Blog With Social Media Matthew Woodward: Know Your Audience And Dream Bigger I’ve been fortunate enough to work with Matt on a number of projects. And, in the world of effective SEO, he’s one of the go to guys. From working alongside him, I know three things to be true: He spends a painstaking amount of time getting to know his audience. He is extremely particular about his content. He’s a ferocious networker. So let’s see how that impacts his blog, and how he’s turned it into a success. #4. Understanding Your Audience, And Engaging Them, Is Crucial... Matt’s content doesn’t really go viral. In fact, his social shares are some of the lowest here: But what he lacks in social shares, he makes up for in comments and engagements. Matt goes out of his way to talk to, and get to know, his audience on a different level. It’s not blogger to audience, it’s friend to friend. And that's why his posts regularly exceed 60 comments. He constantly surveys and asks his audience what they want, how they want it, and when they want it. There is no such thing as filler content either. He doesn’t have any fluff that just fills a posting schedule. He only provides long-form, actionable, or insightful content that his audience will benefit from. This level of control for him- and his readers- makes sure that there’s a consistent flow of traffic, and that Boost Blog Traffic style of brand-standard-ness throughout his content. #5. ...But Not As Important As Outreach. What has truly helped Matt get this blog to such heights is getting out there and networking with other people in the niche. You just need to look at his ‘As Seen On’ page to see just how hard he worked at that: And, all of that exposure has given his site thousands of backlinks from high quality, authority sites: Which helps him bring in over 30,000 sessions a month from Google and organic sources alone. What That Means For You... While social shares are important as a metric, they can sometimes cloud your measurement for success with vanity. And, it’s possible to have lots of success without ever going viral. Instead, take the time to get to know your audience- through surveys and emails and polls- to find out what they want and give it to them. While you’re finding out what your audience wants, be sure to reach out  and find opportunities to write for other blogs in your niche, too. Not only does this help for SEO, but it helps for your overall branding and drives traffic to your content from other authorities, too. Recommended Reading: 3 Hidden Google Analytics Reports To Help You Understand Your Audience 25 Lessons From Guest Blogging For The Top Blogs In The World Benny Lewis: Build A Personalized User Experience Benny Lewis is a language specialist from Ireland. His blog, Fluent In 3 Months, has rocketed him to Internet stardom in recent years. It’s led him to become a published author, and to even give a TEDx talk in Poland. Aside from speaking 11 different languages, he’s managed to build a mailing list of more than  150,000 people. While the BuzzSumo data on Fluent In 3 Months is a little fuzzy, a deeper look into the blog gives you simple insights into how he’s become so successful. #6. It Starts With Personalization... Benny’s blog is not about him. It’s not a way to boast about how many languages he speaks or about how good he is at teaching. Instead, it’s all about you and what you want to achieve. When you first come to his site, he asks you what language you want to learn, and provides a tailored email course for you right away: That means  he’s never sending junk content to his list. And, he’s getting all the benefits of email list segmentation, like the ones MailChimp found here: So not only is he providing consistent, valuable content to his readers directly to their inbox- he’s laser-targeting them and increasing his opens, and eventual social shares, by doing so, too. An average post gets 780 shares. That's quite an achievement. #7. ...And It Ends With User Experience. The rest of the site is built around what you want, too. Instead of wading through blog posts trying to find the one you want, Benny has set his site up to be: Tailored to you Easy to navigate And, because it’s an endless resource with instantly actionable content, that means you stay on the site much longer. It’s simple, but it’s effective. You need to give people a reason to stay on your site, because they’ll easily find a reason to leave. Does your #blog #UX  taylor to personalization? It can help you grow...What It Means For You... Where you can, personalize your experience. Segment your email list to fit different sections of your audience and their interests. Whether you’re a retailer, a blogger, or anything else in between, there are different reasons everyone visits your blog. So, do your research to find them. And, make sure your blog is easy to navigate. There is nothing worse than a blog site that’s clunky and hard to find your way around. If not for user experience, do it for SEO. Because the cleaner your site structure, the easier it is for Google to crawl it. John Romaniello:  People Crave  A Personal And Likable Brand John’s blog and site, Roman Fitness Systems, is personal branding perfection. He’s taken what could have been another drab, boring fitness site, and turned it into something spectacular. To give you a little feel of that, take a look at this excerpt from the About section on his blog: Love it or hate it, it’s unique and attention grabbing. And, he also does everything you’ve seen so far in this article, too: He focuses on one  social network:  Facebook. Remember that this is the social platform that he's found to work best for him. Play around with your social networks and test them. His site can be personalized to the fitness goals of the user: And, he consistently turns out long-form, valuable articles. #8. Use Your Blog To Build A Personal, Likable Brand But the real takeaway from John’s blogging success isn’t just in how well he does all these things. It’s the personal brand he’s built. Because people don’t just come for the knowledge bombs- they come for him. With a close look at the blog, you can see not all of the content is to do with health and fitness. Instead, he focuses on the attached subjects to it that he, and his readers, care about. Things like: Confidence Life skills Cooking Sex And, not only is this done in an informative way, it’s also done in a charming, funny, sometimes controversial way. Whether that’s through a Facebook post or the headlines he chooses for all the articles on his blog (even the guest posts). He always makes decisions, and chooses content, that builds his personal brand. By creating such a strong, audience splitting tone of voice, he rallies people towards him (or pushes them away from him). Which is exactly what makes his blog remarkable. Want to be a successful #blogger? Your audience craves personality.What It Means For You†¦ Building a personal brand- or a clear brand identity- is a must. It doesn’t have to be as quirky or controversial as John’s, but it needs to be a little more than the usual beige personality that brands go for. Pick a side or a stance on your niche and run with it. Hammer it into all of your content, from the small pieces on your site, through to your blog posts and social media updates. It’ll galvanize people around you and create an aura people want to associate with (or get the hell away from). Recommended Reading: How To Make Personal Branding Work For You How To Write Exciting Content Even If You’re In A Boring Industry Stuart Walker: Focus On Providing Value Rather Than Virality Stuart’s site, NicheHacks, has seen rapid success over the course of the last few years. In fact, in 2 years alone, he’s managed to build this site to generate more than  $80,000 a year. Now, as a disclaimer, I’m part of his writing team, so I’m a little bias to the charm of this blog. But the following he’s built over the last few years, and the critical acclaim the blog has started to receive, goes above and beyond any of the nice feelings I get in my belly when I think about it. For example, his Mastermind Group on Facebook alone has more than  10,000 members. So, how has he managed to build such a successful blog? #9. Give  Away More Than Just The Milk You’ve heard the saying, â€Å"Why buy the cow when you get the milk for free?† before, right? Lots of bloggers and marketers believe this to be true. That you need to save your best, and most valuable content for your paid content, because it’s stupid to give away your knowledge for free. But, that’s not a belief he shares. The average length of content there is around 3,000 words (I used to write him a 5,000-word epic each month), and he covers any topic a niche marketer might ever need. Just look at this list of his most popular content. Any of these could easily become a downloadable product to sell to people: #10: Shooting For Virality Is A Waste Of Resources While this might not equate to a lot of social shares (his average is only 85 per post) what it does equate to is massive engagement, email subscriptions, and conversions into sales: Like Matthew Woodward, Stuart Walker doesn't focus his energy on creating tons of social shares for his content. Instead, he focuses on providing valuable information he knows his audience will seriously dig. What It Means For You... As odd as it sounds, give away your best content for free. Let people see that you can guide them to success and you have their best interests at heart. And, do it all as frequently and often as possible. By doing this, you build more trust, boost engagement and create a feeling of authority around yourself (or your brand). The more trust you have, the better your bottom line will be. Recommended Reading: 5 Things That Will Change Your Mind About Long Form Content Marketing Jeff Goins:  Authenticity Is An Audience Magnet Jeff’s blog is all about the art, craft, and lifestyle of being a writer. And, as you know as a writer yourself, good blogs about that are few and far between. Understanding how he’s built his blog doesn’t require a lot of stats and figures and fancy data breakdowns, either. Even though his stats are impressive- an average post gets 423 shares. What truly makes Jeff successful is how he approaches his content. Because all of it is aimed at empowering you- yes you, sitting there, right now- to achieve whatever it is you want to achieve. #11. Authentic, Transparent, And Personal... He grabs your attention with stories, both personal and of others, to maintain  your attention and keep you on the page: His stories are  insanely powerful because they give  authenticity to everything he does. That also  taps a deep psychological need of people. There’s a high level of transparency in what he does, too. He’s open and honest with his readers about everything, and even makes open commitments to his readers. And, he even goes out of his way to nurture relationships with people away from his blog, by communicating with followers, friends, and fans on their own Facebook feeds: So, where a lot of bloggers go for stardom and distance from their audience- like a performer on a stage or screen- Jeff aims to connect and become a friend with them and to get involved with them beyond his blog. What It Means For You... Break the fourth wall. Connect with your audience on a different, more personal level beyond the realm of your blog and its posts. But when you are writing your posts, aim to put yourself into your posts. Share stories and events and emotions that come from deep within you, or your brand, too. Gretchen Rubin: Create Content That Stands Out From The Noise If you don’t know Gretchen from her blog, you might know her from her book, The Happiness Project. A lot of blogs out there tackle to topics of happiness, habits, and personal development. But few of them do it as successfully and enthusiastically as Gretchen has over the last few years. She has frequency and consistency down to a T  by posting every day of the week. But what really makes her content special is the content of her content. She  treats herself as a case study all of the time†¦ #12. Breaking The Content Mould Where most blogs churn out content like, 5 Ways To Be Happier Today, and the yawn-inducing, 10 Habits Of Happy People, Gretchen grabs the topic by the scruff of the neck and creates content you can use. A few examples of her recent headlines are: Agree, Disagree? â€Å"Forming New Habits Can Actually Be Fun.† Always Late? 9 Tips for Overcoming Chronic Lateness. Do You Ever Get a Huge Pleasure Just From Looking at a Particular Object? What? She case studies herself, and others, to create actionable real world advice that’s proven. Not nice-to-knows or the occasional motivation booster. These posts work, and have been proven to work. And that’s why those articles get the most traction and shares. What she’s done, remarkably, is break the mould of her niche and create content of a different kind. As Seth Godin would term it, she’s created a ‘Purple Cow’ in her niche. What That Means For You... Look at your competitors and what they’re doing. Then, make it better. Improve on it. Break the mould and give them more than they’re getting elsewhere. It’s the only way to stand out in a more and more cluttered blogosphere. Recommended Reading:  How To Use The ‘Skyscraper Technique’ To Improve Your Content Marketing How To Be A Successful Blogger (In Short, So You Don’t Forget) That was a monster post, wasn’t it? I hope it was as enjoyable to read as it was for me to research and write. Let’s look at the key points of how to be a successful blogger one last time, so you don’t have to go through the whole post again: #1. Be Consistent: With your tone and with your schedule. When people know what to expect from your blog, they’ll be dying to come back every week. #2. Share Your Advice Frequently: Your audience will come back if they can expect new content often. Plan a blog posting schedule that shares great advice frequently to build a loyal following. #3. Focus On One Social Media Channel: Don’t spread yourself too thin, get a foothold on one channel, and then grow from there. #4. Engage Your Audience: Get to know them. Understand them. And, ask them what they want. It’s better to create a small army that loves you then try and please everyone. #5. Outreach: Get out there and network. Guest blog, comment and share. Make your name known by relevant people with similar audiences. Your next big hit may only be a conversation away. #6.  Personalize: Make the experience as tailored to your reader as you can. And, segment your mailing list accordingly. #7. Focus On User Experience: Make your blog easy to navigate and find information. Use blog categories and tags to group similar content. #8.  Create A Clear Brand Identity: Take a stance, find your tone and create something unique. Let people flock to you (or run away from you) based on how they feel about it. But always be unmistakably you. #9. Give Away As Much As Possible: Value will never die. And, you need to give it to your audience. The more you’re willing to share with them, the more they’ll trust you. #1o. Going Viral Really Doesn’t Matter: Most of the bloggers, from the biggest to the smallest, don’t have viral hits every time. Their average shares per post are always under 900. So don’t fret about it too much. As long as the number is going up over time, you’re okay. #11.  Be Authentic And Transparent: You’re not a movie star. You can connect with your audience on a more personal level. So, get beyond the computer screen and reach out to them and become a bigger part of their lives. #12. Break The Mould: Go above and beyond your competitors. Live and breath what you do and go to a level of depth that nobody else is willing to. It might be harder, but it’s definitely worth it. Now, where are you going to start? Let me know in the comments...

The business problems occurring with the legalization of marijuana in Essay

The business problems occurring with the legalization of marijuana in the US - Essay Example However, businesses entering the recreational market are having trouble since marijuana is still illegal on a Federal State. This paper expounds on issues that businesses are having when entering the recreational marijuana business. In 1970, a law was passed by the US Congress to group marijuana under Schedule I drug jointly with other drugs such as heroin and cocaine (Stinson, 2015). Notwithstanding, Stinson (2005) notes that a total of 23 States in the US as well as the District of Columbia have gone ahead to legalize its use. The divergence of State laws and Federal laws have had significant effects on businesses entering the marijuana market. According to an article by Stinson (2015) published in the PEW Charitable Trusts website, banks have been reluctant to associate themselves with clients engaging in marijuana businesses. Banks play an important role in any business. Banks, according to Babb (2009) are the source of funds for businesses in form of loans. Marijuana business is not less important in this perspective. The fact that banks are declining to engage in business with people dealing with marijuana denies them access to funds. Lack of funds translates to inability to expand the business and also i nability to access products associated with the business on credit. Other than banks, individuals can access loans or funds from family members and friends. Under both the Federal and State laws, an individual cannot finance or invest in marijuana business if he or she is from another State particularly in States where possession of marijuana is illegal. This further curtails the ability of businesses entering the marijuana business from acquiring prerequisite funds. As an illustration, Wolf (n.d, p. 5) asserts that "Private lending is difficult in Washington by virtue of the Washington State Liquor Boards requirement that all financiers be Washington residents". Economic problems in the modern world have made it difficult